Evans want to influence different customer segments based on their previous purchase and behavioral data

Evans was the first high street brand designed for plus-sized women and is part of the Arcadia Group. Working with Qubit since 2011, the company has been able to use the platform to understand its visitors and make decisions about ways it can influence different customer segments based on their previous purchase and behavioral data.

The Qubit platform has proved integral to creating experiences on the website which not only win new customers, but retain existing ones. By implementing the technology, which enables the most intelligent understanding of their visitors, the team at Evans can precisely match each customer with the widest range of personalisation experiences and successfully impact customer behaviour at scale.

3.34%

Uplift in revenue per vistor

3.47%

uplift for highlighting product popularity

8.43%

uplift for prioritizing best sellers on mobile

5.62%

Uplift for simplifying the checkout

CREATING EXPERIENCES

‘Selling Fast!’ on the basket page

By highlighting items that are selling fast on the basket page, Evans has been able to drive urgency at a crucial time.

Result: 3.34% RPV uplift

CREATING EXPERIENCES

Prioritizing best-sellers on mobile

As well as on desktop, Evans uses urgency messaging on all products in the top 200 added to bag items in the past 24 hours to increase conversion.

Result: 8.43% RPV uplift

CREATING EXPERIENCES

Simplifying the checkout

Making the purchasing journey as efficient as possible was a key priority for the Evans team, especially when the predominant customer base are not digital natives. When a visitor is at the point of purchase, having filled their shopping cart, it’s crucial to get them to convert. The cart page was optimized and the path to purchase was streamlined thereby making the customer journey more straightforward.

5.62% RPV uplift

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