UI & UX Design
Imagine if your software and applications are simple and enjoyable to use
So many businesses have complex UI and UX needs but struggle to develop effective design solutions in-house. We design intuitive and user-friendly interfaces providing positive interactions with products and services.
challenges
We understand the challenges faced when designing effective UX & UI
According to Forbes, for every $1 invested in UX, businesses can expect $100 in return. Yet so many business continue to see good design as a luxury. But poor design can have many detrimental effects including user frustration, inefficient workflows and lost business.
The most common causes of poor design include:
- Failure to understand user needs
- Inconsistency across platforms
- Overly complex user journeys
- Poor accessibility
Effective UI and UX solutions are best supported by research and informed by experience. Conducting in-depth research including competitor analysis, user interviews and surveys to identify any barriers or pain points, creates a universal understanding of the end user’s needs and leads to solutions that provide real value.
Our approach
UX and UI design
To deliver successful UI and UX design projects, we follow these steps:
1
Research user needs
Every design project begins with extensive research. To design a solution, we first have to understand the needs of the target end users, as well as the business objectives and project requirements.
2
Discovery & Analysis
We create detailed user personas to represent target audience segments, ensuring key users are kept at the forefront of the design process. Then we map out all the key user journeys, documenting their goals, pain-points and brand touchpoints.
3
Devise a strategy and a solution
After analysing and validating our user research, we can begin the design process, extending our key user journeys into full application designs. This process builds first from simple wireframes to fully fleshed out UI prototypes and design systems.
4
Test and validate
At every stage of the design process, we test the solution with real users to identify usability issues and gather essential feedback on whether our proposal meets their needs. We work in an iterative manner, implementing improvements and continually refining and defining what constitutes an exceptional user experience.
5
Collaborate with developers
We deliver all design assets, specifications and documentation to our developers, and work closely with the team during the development process to ensure quality control and value. We stay on hand to provide ongoing support, gather user feedback and make iterative improvements where required.
The Unipro Way
The 6 Step Process
1
Strategic Consulting
Understanding your business needs and translating them into cutting-edge digital visions with a roadmap that brings them within reach.
2
Design Excellence
Crafting user experiences that set industry benchmarks for engagement and satisfaction.
3
Prototype Development
Bringing visions to life with functional prototypes for clear validation.
4
Proof of Concept
Testing technology solutions to ensure real-world compatibility.
5
Rapid Development
MVP productization, focusing on seamless data integration and visualising the single truth of information.
6
Built to Scale
Creating high-performance, secure platforms and nurturing teams for sustainable growth.
Additional services
Everyone is a designer
We see design as a collaborative process that spans the entire length of a project. As a result, we work closely with all other areas of the business to ensure that we build products that offer best-in-class user experiences in the most efficient way possible.
Digital Consultancy
Our UX/UI Designers work closely with our Consultants to ensure that not only do our products work for the intended target users, but they also meet the objectives for the wider business.
Low-code Development
We know how low-code platforms can revolutionise digital transformation and how efficient design must be utilised wisely to not hinder this potential.
Let's work together
Are you looking to maximise the return on investment of your digital products?
Then contact our design team today. We’d love to show you exactly how we can help you deliver products with true value.
FAQs
Q. What is UI design?
A. UI design, or user interface design, refers to the design of visual interfaces including elements and interactive features of digital products such as websites, software and mobile applications. UI focuses on creating interfaces that are user-friendly, visually appealing and intuitive, and enhance the overall user experience.
Q. How can good UI design benefit my business?
A. UI design can benefit your business by improving the usability and accessibility of applications, increasing user engagement and satisfaction, and streamlining the application development process.
Q. What is UX design?
A. UX design, or user experience design, refers to improving the accessibility, usability and convenience provided in the interaction between a user and a product. Good UX design is essential for the creation of products and services that are easy to use, enjoyable to interact with and provide value to both users and businesses.
Q. How can good UX design benefit businesses?
A. Good UX design is important for businesses as it directly impacts customer satisfaction. Good UX can boost conversion rates, improve retention, and set brands apart from competitors.