Case Study: Transforming Ecommerce
Booker Group (now part of Tesco) is one of the largest food wholesalers in the UK. Booker partnered with Unipro along with Microsoft Commerce Server, to build and deliver an upgraded and improved B2B online offering with an aim to empower their whole customer base. This meant offering all customers the ability to purchase a vast range of Booker products and services online.
Booker’s business model required Unipro to replace the entire eCommerce platform. Based on Windows Server, .NET and MS SQL server – the platform handles over £500M+ annual ecommerce revenue.
The online platform is tightly integrated into Booker’s core SAP and store-based MIDAS systems, so central product updates, such as pack size, are seamlessly merged with local range, customer account discount and branch information – direct into the ecommerce solution to give a deeply personalized commerce experience.
Other feeds from 3rd parties such as product allergy advice is integrated and orchestrated by the MS Commerce Server and core .NET tools developed by Unipro.
Unipro continued to develop the platform over a period of more than a decade, ensuring the platform could support the various new business initiatives including developments such as a full marketplace application where Booker suppliers could directly list products on the site to be sold to Booker customers.
Unipro provided 24/7/365 support for the platform and the various business integrations, which resulted in a minimum uptime of 99.9%.
Over the course of the 10+ years partnership, Unipro maintained a close relationship with the Booker digital team throughout the whole life cycle of the project with a culture of prototyping, testing and rollout.